DLUXstudios.com is the creative practice of Art Director, Designer & Illustrator Sean Gallagher. Sean lives & works in New York. He likes skateboarding & Robochan.
Buy bikes at your local bike shop, not Urban Outfitters. It is not a bike shop, assholes.
July 8th, 2009
so… I saw this post over at Prolly is not Probably and I got all cranky.
I have supressed much of my discontent on the topic of track bikes being scene-stered the fuck out since I first rode one in 1993. Not that me riding one then makes me some fucking track bike OG, I don’t go to the velodrome, I don’t enter alley kat races, and I am not a courier.
I just happened to end up with one and liked it with it’s super minimal amount of hardware and light weight. It’s beautiful and simple elegance, and it’s fucking durable components.
Anyway, apparently Urban Outftitters has decided to sell “fixed” gear bikes, OR “fixies” if your some bitch with an ironic moustache and severe need of PBR. And I just don’t get it.
I didn’t get it when obey bikes came out it in regular bike shops, and I don’t understand why urban outfitters is selling track bikes.
Oh wait… yes I do.
The same reason you can buy a REALLY SHITTY skateboard at toys r us: Money/greed/ignorance of consumers.
People who say “fixie” are bitches(given I know it is used in this article in a sarcastic sense, no offense to the author), people with brakes on fixed gear bikes are retarded, just ride a goddamn single speed bike with a freewheel nerd… annnnnnnnd people in williamsburg should move back to their respective shit suburban town/city/parent’s house and wait to turn 35 for their trust fund check.
That being said, build your own fucking bike.
You can get one, and pretty much all needed parts off any of the thousands of abandoned ones left for dead on the streets in NY.
the problem isn’t car > bike ratio. It’s lazy fucking pussy ass consumerist American’s and their “oh it’s cool? I’ll buy it now that you said it’s cool.” status quo mentality.
I built my last bike lovingly and afforadably from a vintage Schwinn World Tour frame that I purchased for $7. I can’t think of a worse company to give money to other than Urban Outfitters, it rips off the designs of others in the fashion and textile industry and constantly tries to bulk sale gentrify the shit out of a lot of my childhood, cultural relevance, and general lifestyle.
I don’t want you being like me. That’s why I’m me.
You go fucking be yourself.